This exciting and dynamic online course offers an introduction to e-Business and e-Commerce and focuses on optimising customer relationship management in an online environment. The initial investment for starting up an e-business is generally lower than starting a traditional business and with technology becoming more advanced and easier to obtain, the barriers to opening a business have been significantly reduced or even removed. This course looks in some detail at e-business and marketplace models, e-business strategies (including definitions, strategy implementation and aligning and impacting strategies) as well as e-marketing and procurement. With buyers and sellers being able to conduct transactions at anytime from anywhere, e-business and e-commerce not only provide cost-saving advantages, but also make goods and services accessible on a global scale.
The e-business and e-commerce course provides delegates with the knowledge they need to create and run an e-business.
Modules to be covered:
- Introduction to e-Business and e-Commerce
- e-Business and marketplace models
- e-Business infrastructure
- e-Business Strategy
- Optimisation of e-Business services
- Customer relationship management
Information and Communication Technology
Who Should Attend:
- Aspiring business owners
- People interested in learning how to create and run an online business.